Tuesday, April 21, 2015

Getting Started

On April 12th, Former Secretary of State, Hillary Rodham Clinton released a video called "Getting Started" on her official YouTube channel. You can watch the short 2 minute video down below:

The video starts to depict what people around the nation are "getting ready" for. From families getting ready to move to a new area, to people getting ready to retire; a wide variety of age, gender, ethnicity, and sexual orientation were represented in this video.

I found it interesting how every single group of people in America that you could think of were represented in her campaign announcement video. What is also interesting is that Hillary Clinton herself does not even show up until about ninety-seconds in the video. She states, "I'm getting ready to do something too, I'm running for President."

I think that the reason why almost every single group of people were represented in this video is because one of the large criticisms of Hillary Clinton is that she is not relatable what so ever to the general public. If you even Google her name one of the top websites that comes up is the Daily Caller's article on "Here Are 17 Reasons It's IMPOSSIBLE for Hillary Clinton To Relate to Normal Americans." I think that the purpose of this video was not only to announce her 2016 Presidential Campaign, but to also make her more relatable to more Americans. The way that she says that shes getting ready to do something "too" hints at that. '

Did this video successfully make Hillary Clinton more relatable to the general public? Or does her campaign team have more work to do?

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